Alberta Education, Workforce Planning and Development contracted Chinook Multimedia to create a strategic plan for the revision of its website to include a major focus on teacher recruitment. Alberta is facing a potential shortfall of qualified teachers. This initiative was crucial to attracting more youth to the profession.

VIRTUAL SOLUTIONS | TANGIBLE RESULTS

Our Strategic Plan provided Alberta Education with the detailed analysis and recommendations it required for the revision of the department's website.

MEETING CLIENT EXPECTATIONS

The strategic plan was for the redesign of the teachers section of the departmental website to better promote teaching as a career. The redesigned website would then be the government's primary teacher recruitment tool. Our work included a

• requirements review
• environmental scan of teacher recruitment websites and exemplars for job recruitment
• search engine optimization review
• social media engagement plan
• technology review
• information audit
• content mapping
• interactive mock-up of the new website design
• implementation plan

SERVICES

research, writing, editing, graphic design

If you have questions or want to tell us about your project, Contact Us, click on the Request Quote button on this page, or call +1 (780) 446-9631.
We offer discounts to non-profit organizations for non-profit websites. If you are just starting in business, ask about our discounts for start-up websites.