BTA.CA - Union Web Design

The Building Trades of Alberta wanted a new website to showcase the services it provides to 75,000 skilled building trades professionals working in 16 trade unions in Alberta and to highlight its amazing commitment to responsible citizenship in the province.

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Within three months of the launch of the new BTA website, it skyrocketed from a dozen or so keywords with top ten Google rankings to almost 150 keywords with top ten Google rankings! The total sessions and new users both increased dramatically - in the neighbourhood of 400%.


Our work started with a strategic plan for the longterm development of the BTA website. The plan provided a basis for selecting a content management system and components that would deliver the results BTA needed. We then worked collaboratively with the BTA to ensure its website reflected the crucial role the organization and its affiliated unions play in providing professional building trades workers to Alberta's natural resource, commercial, and infrastructure sectors.


Because the BTA has a small staff, we also helped out with research, content writing, and editing, while BTA provided the necessary raw resources and subject matter expertise. In the process, we learned a lot about the building trades, the BTA's partners, the enviable record the BTA has for supporting Alberta communities, and the amazing training facilities that the affiliated unions offer to their members. Those training facilities have to be one of the best kept secrets in the province. The BTA wanted to be able to manage the completed website independently but had limited staff time for the work. Two essentials for the project's success were an easy-to-manage content management system and prompt post-launch support on an as-needed basis.

We think the resulting website captures the BTA's vision of an “organic” online resource that can continue to evolve and grow over time, keeping pace with changing priorities and stakeholder input. The powerful Joomla content management system and integrated social media give the Building Trades of Alberta the right tools for the job. We look forward to working with the BTA in the coming months and years to help them realize all of their goals for the website.

Testimonial: Building Trades of Alberta

It has been a real pleasure to work with Bob Hesketh and his team at Chinook Multimedia on the development of our new website. We really didn’t realize how much work and research is required to put together a high quality, functional and sustainable site. From the initial consultation, through the development of the strategic development plan, to the launch of the website, we always felt that that Chinook had our best interests at heart and were more than pleased with our involvement and level of communication throughout the project. Chinook took the time to fully learn and understand who we were and what we wanted to achieve with this investment and I can say that the entire process felt very personal and customized to our own specific needs. I believe the value we received far surpassed our expectations and we are happy to know we can rely on Bob’s team to support our needs today, tomorrow and hopefully well into the future. Highly recommend to anyone who is looking for a full service website development company that is intuitive and attentive to your needs.

Warren Fraleigh
Executive Director
Building Trades of Alberta


strategic planning, Joomla CMS, responsive design, web design and development, writing and editing, branding and graphic design, hosting and maintenance

If you have questions or want to tell us about your project, Contact Us, click on the Request Quote button on this page, or call +1 (780) 446-9631.
We offer discounts to non-profit organizations for non-profit websites. If you are just starting in business, ask about our discounts for start-up websites.

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